Warm transfer calls convert at astounding rates. It’s all about the human touch.

Football games would be a whole lot less interesting if they worked the same way warm transfer calls do. Instead of fighting tooth and nail to gain even the tiniest bit of ground after the kick-off, the offense would start an inch away from the goal line. With minimal effort, they’d carry the ball over the line and celebrate their win.

While that might not be very exciting for sports fans to watch, for advertisers looking for high-converting, profitable leads, it’s another story. Of all the performance marketing call types out there, the warm transfer yields the most highly-qualified prospects possible.

Why? Because the whole process of delivering warm transfer pay per call is so personal. Rather than sending your prospects through an endless series of interactive voice response (IVR) questions, callers connect with a real human being. In an increasingly automated world, this type of human touch is the “unfair advantage” advertisers seek as they scale their offers.

People Prefer Talking to People, Not Pressing Buttons

Everyone’s experienced the frustration of having to jump through hoops to reach a real person who can help them make a purchase. One or two layers of “press one for _____” might not be too awful, but the IVR experience does not deliver the kind of warm and fuzzy experience that a live person can.

IVR has its place in inbound marketing. It’s a good way to start the caller qualification process, thereby saving call center agents from wasting time speaking to callers who are in no way a fit for the offer.

But especially in verticals such as final expense, Medicare, and health insurance, profitable CPAs depend on talking only with consumers who qualify. When call center agents spend the bulk of their seat time talking to qualified prospects, their conversion rates soar - and so does their morale.

How Warm Transfer Calls Work

This performance marketing process is simple.

1. Your marketing partner publishes and promotes your offer in places your ideal prospects are most likely to see it.
2. The prospect completes an online form or calls a dedicated phone number for a free consultation.
3. A highly-trained human agent answers the call, and a productive conversation takes place.
4. Script in hand, the agent can ask a series of qualifying questions during a high-touch conversation that leaves the caller feeling cared for throughout.
5. Should the caller qualify for your offer, the agent passes the call through to your call center to continue the conversation and close the sale.

You Don’t Pay When the Phone Rings; You Pay If It’s a Fit

Even though the warm transfer calls generated by Digital Market Media’s network only reach you if they qualify, you get to be the final judge. We offer extremely generous duration times with our calls. Typically, you’ll have a full two minutes to determine whether a call is truly a fit, meaning you only pay for calls that last longer than the duration time.

This means no more risking your marketing dollars to generate iffy leads that may or may not convert. Instead, you stack the deck in your favor by paying only for the kinds of calls most likely to result in a sale. Your conversion rate goes up; your CPA goes down.

Warm Transfer Calls Work Best On-Shore

Every warm transfer call provider knows it’s cheaper to use off-shore call centers. But Digital Market Media isn’t about “cheap” - our top priorities are compliance and quality. It is extraordinarily difficult to ensure compliance (DNC, TCPA, and GDPR) from a call center on the other side of the globe.

That’s why our warm transfer calls are generated only using on-shore centers. But our compliance standards don’t end with location. We work only with partners with Jornaya or Trusted Form integrations to document consent, protecting our clients by ensuring fully-compliant calls.

Warm Transfer Pro Tip: Steer Clear of SMS

We love technology, investing and relying heavily on it to provide the best calls possible for our clients. But because of our commitment to protecting our clients by only providing fully compliant calls, there’s one form of high-tech marketing in particular that we won’t touch.

SMS or text marketing might sound like a brilliant way to start the warm transfer ball rolling, but it’s dangerous. Some warm transfer call providers insist that their SMS leads are fully compliant. They have a vested interest in this -  SMS leads are incredibly cheap to generate, after all. But without a way to document your prospects’ consent, that’s risky business. Our top priority is protecting our advertisers, and that means only sending calls that are either truly inbound or that are backed by consent documentation.

Performance Marketing Wins for the Long-Term

After all, what’s the point of generating a flood of cheap inbound calls if they result in steep fines or even a class action lawsuit because of compliance issues? Digital Market Media takes a long-term perspective in working with our clients. While it might sound old-fashioned, our commitment to quality and compliance trumps short-term gains. We know that doing what is right is the key to building profitable relationships that grow better with time.

No more wondering whether your calls will convert, with our warm transfers, you’ll be delighted by the result. If your business is ready to scale, there’s no faster way to do so than to use warm transfer calls. If your commitment is to excellent customer service at every turn and you’d like more information about working with the industry leader in fully-compliant, highly-qualified calls, we should talk.