The stats don’t lie—insurance lead generation is at an all-time high. Why did a pandemic push people finally to make one of the most important calls of their life?
Why is the insurance lead generation market hotter than ever? As you watch the events of the world unfold around you, nothing about life seems certain anymore. In a matter of months, we watched in horror as a highly contagious virus traveled around the world. Many Americans thought it would somehow skip our country, but it didn’t. With stories of death becoming the new normal, COVID-19 has made people rethink today, tomorrow, and the future.
But what in the world does all this have to do with final expense coverage? Before the pandemic, people acted as though they would live forever. Maybe they thought death would skip them, or perhaps they just didn’t want to think about the subject. Either way, you can’t avoid the elephant in the room forever.
As the number of COVID-19 victims increases each day, these same people now realize the importance of end-of-life planning. They feel the urgency to purchase final expense insurance so that they could protect their loved ones from financial ruin.
COVID-19 and Its Impact on the Insurance Industry
Insurance offers financial reassurance during times of uncertainty. Add a pandemic to the already long list of unpredictable life events, and the need for insurance increases tenfold. In late April, the CDC reported over 928,000 confirmed cases and more than 52,000 deaths related to COVID-19. And many health experts still don’t think the country has reached peak infection rates yet. These numbers will continue to rise with each passing day.
As the very real thought of death crosses the minds of Americans, people wonder if they can do anything to help prepare their families for tragedy. Buying final expense insurance has finally made it to the top of their to-do list, and here’s why:
- Funerals cost thousands of dollars, with $6,500 being the average.
- Some services don’t include the burial, which can add another $3,000 to the total.
- Buying a casket can run $2,300 or more.
- Cremation, which is a more “affordable” route, still costs anywhere from $4,000-$7,000, depending on location.
As a family grieves the loss of a member, these exorbitant prices only add insult to injury. Still, they’ll go ahead and pay the fees to abide by their loved one’s last wishes. However, they may find themselves also taking out loans or borrowing against the estate to do so.
For this reason, final expense coverage just makes sense. A policy will pay for the funeral, so the family can plan a beautiful service without worrying about money. These policies usually have low premiums, and there are options for every budget.
Producing High-Quality Insurance Leads
You don’t need a fancy potion or gimmicky sales pitch to get someone to buy final expense insurance. That’s because those picking up their phone already know they would benefit from the product. They have a basic understanding of how it works, and they want to find out more information.
With the pandemic making more people than ever consider their mortality, lead generation is at an all-time high. Some have watched their friends bury a loved one and struggle to pay the bills—they don’t want the same for their own family. Others want to provide as much comfort as possible before they pass, and you can’t put a price tag on peace of mind.
Whenever a call comes through to Direct Market Media (DMM), we ask the caller a series of questions to learn more about their current life situation. Our experts then use this information to figure out which type of final expense coverage would work best for their needs. Once we produce a high-quality lead, we can transfer it to close the sale. Best of all, our agents feel good knowing they helped the customer make a wise, informed decision.
No Shortage of Insurance Leads at DMM
Planning for the future is one of the most important things a person can do. Sometimes, however, it takes a global pandemic to push them to make the call. Even as the world experiences an unprecedented crisis, Direct Market Media is here to connect people with the best solutions. We vet and match each consumer with the right final expense coverage to protect their family down the road.
Our call center agents process a record number of inbound calls each day. We work diligently to prequalify every caller, ensuring we find a policy that meets both their needs and budget. Whenever someone gets in touch with our call center, they already know they want to make a purchase. Closing the sale is the easy part. And our proven system guarantees we always have an endless list of ready-to-buy leads.
Whether you need to find a way to make a living during this crisis or just want a fresh start, it’s time to consider a career at Direct Market Media. All of our agents work from home, and you’ll never experience a dull moment. If you want to work in a fast-paced, exciting, and fulfilling industry, look no further. Visit us online to view and apply for one of our insurance lead generation positions.
