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Written By
Susan Anderson
pay per call leads / February 28, 2019

Inbound Call Leads for Health Insurance Sales

Written By
Susan Anderson
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Inbound Call Leads for Health Insurance Sales

Our Inbound Calls Get Your Phone Ringing

We get more than a little excited when we hear from health insurance clients who buy inbound calls from us. Invariably, they talk about a few perks this type of call brings them. Topping the list for them is how well these calls convert. But a close second is the fact that there's no more compliant type of call than the one that originates with a consumer.

Here's how inbound calls for health insurance work - and how to get the volume your call center needs.

Inbound Calls Start Many Places

Inbound CallsYear-round, consumers are searching for health insurance coverage. During open enrollment, it seems like every time their phone rings or an ad comes on TV, it's an offer for insurance. But once that window closes, they can find themselves in a desperate search for coverage because life took an unexpected turn.

  • Maybe they got married... or divorced
  • Perhaps they've got a new baby on the way
  • New job? Fantastic! (Lost a job... not quite so happy)
  • Maybe someone in their family died

Whatever happened, if they're searching for health insurance within 30 days of that event, they're highly motivated to find the policy that's right for them.

Health Insurance Ads Everywhere They Look

Inbound CallsMaybe it's like that "Yellow Car" phenomenon? Let's say you're interested in buying a yellow car. Once that ideas enters your mind, all of a sudden, you see yellow cars everywhere. It's what they call the Reticular Activating System. It's a little part of the brain that acts like a gatekeeper between our senses and our conscious thoughts. Essentially, it's helpful in directing our attention to what's most important to us at any one time.

Back to your health insurance buyer...

They've just had a "qualifying event" and suddenly find themselves on the hunt for a new health insurance policy. Scrolling through Facebook with their morning coffee, no surprise - they see ads for health insurance.

They head out to the grocery store and they see insurance advertised on a billboard - maybe even on those signs in the grass at traffic lights. They turn on the radio and hear ad ad. Back home, two minutes into their favorite TV show... another ad.

Those Ads Could Make Your Call Center Phones Ring

Health insurance isn't one of those shopping list items people can just go out and buy on their own - at least not very easily. There are so many options and a whole lot of fine print. Making a buying decision gets really complicated, especially because few consumers make this kind of purchase on a regular basis. Choosing a health plan isn't even as easy as comparing a couple of plans and going with the one that fits best; it's just not that simple.

They need to talk with someone who understands the jargon, the details, and the options. That someone could be the agents in your health insurance call center. After all, these consumers are going to call someone - and it's likely to be the advertiser who knew best when and where to reach them with a marketing message that hit home.

What Happens When Health Insurance Buyers Initiate the Call?

Let's say a health insurance shopper sees an advertisement from Digital Market Media that prompts them to call your call center. It could go a couple of ways. One, they might reach an interactive voice response (IVR) message that thanks them for calling and asks a simple question to qualify them. Perhaps it goes like this:

Thank you for calling for help finding your new health insurance plan. If you've gotten married or divorced - or had a birth or death in your family - or a change in your employment in the past 30 days, please press one. If you haven't had any of those changes in the past 30 days, please press two.

You get to determine what qualifying questions you'd like the IVR to ask. If the caller qualifies, your phone rings. Of course, if you'd prefer, we can skip the IVR and you'll get all the calls that come in.

Once your call center phone rings, the ball is in your court. Your agent will have a specified duration period (usually 1-2 minutes) to determine whether this is a qualified call. Only then does the call become billable.

Keep Your Inbound Call Center Profitable

Inbound CallsNo doubt, you've invested a small fortune in your call center agents. You can optimize your hiring practices and provide the best training on the planet to help them succeed. But the other crucial element for closing more sales is to get your offer in front of the right people... and to have a way to reach as many people as possible who fit your ideal customer specifications.

When you get enough calls from people who are ready (and qualified) to buy, meeting your sales quotas becomes a lot easier. Add in the fact that with inbound calls, you'll only ever talk with consumers who truly want to discuss health insurance - and not only do you have an ideal compliance situation... you also make more sales with less work.

Can Digital Market Media's Inbound Calls for Health Insurance Help You?

We know the answer to that. But the best way for you to find out for sure is to reach out to our inbound call specialists to discuss your needs. If our inbound calls are a fit for your needs, we can provide as many calls as you need, whenever you're ready for the phones to start ringing.

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