Pay Per Call Leads - How quickly can pay per call grow your business?

"Pay per call leads have become the fastest, most efficient and cost effective way for businesses to grow their sales". 

While I am sure, this statement will not surprise most savvy marketers, the speed at which pay per call leads are being adopted by USA based call centers, may be very surprising to most!  

In 2015, for the first time, mobile web traffic surpassed desktop. Ever since then, we’ve been living in a mobile world, and mobile device usage has skyrocketed along with pay per call as an essential marketing strategy. Today's consumers are in a hurry, they want answers now, they want fast access to solutions which will solve their issues or concerns...and they do not want to wait! It is those type of consumers who respond to pay per call formatted advertisements. Customer acquisition studies confirm that inbound phone calls are up to 15 times more likely to convert compared to traditional web leads… and they convert up to 300% faster!

Considering digital technology adoption is speeding along at an ever-increasing rate, here are a few mobile marketing stats to help guide your mobile marketing strategy in 2019 and beyond.

• Consumers now spend more than five hours per day on their mobile device.
• A 2018 survey by AdWeek noted that time spent watching video content on smartphones grew by over 80%, year over year.
• In 2018, 52.2% of all online search traffic was generated through smartphones. That number was 57% in the USA. 
• 51% of consumers say that they use their mobile phone to find new products and services.
• 69% of consumers say that they are more likely to buy from companies that have mobile websites.
• 89% of people are likely to recommend a company after a good mobile experience.
• Over 40% of all online transactions are now done on a mobile device.

If you’re not seeing the results you want from your marketing strategies, it may be time to check out pay per call.

Want to find out more about the benefits of partnering with Digital Media Marketing? Just reach out and start a conversation with one of our pay per call marketing pros.