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Written By
Susan Anderson
pay per call / January 2, 2019

Pay Per Call Marketing: The Smartest Strategy for Targeted Sales

Written By
Susan Anderson
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Pay Per Call Marketing: The Smartest Strategy for Targeted Sales

Pay Per Call Marketing may be your most profitable strategy!

Why do the largest brands work with pay per call marketing companies? Because they can commiserate with John Wanamaker, the nineteenth-century retailer from Philadelphia. He’s credited with the famous quote: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

The goal of getting more new customers only sounds simple to someone who’s never seen all the moving parts and potential pitfalls involved. Create an offer. Get it in front of people. Close deals. Easy.

But as simple as that plan sounds, every step along the way has the potential to eat through a marketing budget at lightning speed and still yield nothing in the way of sales. Like casting a wide net with the goal of catching one particular kind of fish, it’s all too easy to work hard and end up with nothing but wasted resources.

Scalability and Risk

Simply getting more inbound calls hardly translates to making more sales. There’s more to it. Sales only happen when the right people meet the right offer at the right time and then have the kind of conversation that results in a buying decision.

Trying to find the right people, putting the right offer together, and getting it in front of them - where they’ll not only see it but be able to act on it - is part art, part science, and thoroughly risky. Even though some companies accomplish this well in-house, scalability soon becomes an issue.

More volume alone does not translate to favorable results. But getting more highly-qualified inbound calls can. That’s why many search for a pay per call service provider who can help them grow.

Pay Per Call Marketing Tips the Scales in Your Favor

In this sort of partnership, brands work with a pay for performance marketing network that:

  • Targets ideal consumers where they’re most likely to see the offer, whether it’s on social media, search, billboards, television, radio or any number of additional media options.

  • Presents a compelling offer that stirs ready buyers to respond by calling for more information.

  • Qualifies those callers to ensure a good fit.

  • Routes those callers to the advertiser’s call center to speak with an agent who further qualifies the call and then closes the sale.

But the perks of a partnership like this don’t end with merely being able to add capacity through outsourcing. Not only do brands net more sales by working with a pay per call marketing network than they could get in-house alone. They also virtually eliminate the risks they’d face on their own otherwise.

Testing: Crucial But Not Cheap

Pay Per Call MarketingWith pay per call marketing, it’s the pay per call provider who bears the risks involved in getting highly-qualified, high-intent calls. That begins with determining the best place to publish your offer, so your ideal customers are most likely to see it - when it’s also convenient for them to call.

After all, what good is it if you pay for a million eyes see your billboard message (offline or virtual) when only a small percentage want or need what you’re selling? Moreover, how many of that small subset of prospects are both qualified and ready to make a buying decision with you?

Finding that perfect mix of message and media takes testing. Where are those ideal buyers? What will catch their attention? What will prompt those who are genuinely qualified for this offer to take action? You could easily spend a fortune testing and tweaking your funnel - still with no guarantee of results.

However, when you partner with Digital Market Media, you get the benefit of our massive investment in testing and technology. Since 2001, we have invested millions and millions of dollars testing various advertising mediums and platforms in multiple verticals. Quite simply, we know how to reach your prospects and draw them in at just the right moment in their buying journey.

Our clients benefit from shifting that risk to us, their pay per call partners. Instead of investing in in-house testing, they pay only for the net result of their partners’ testing and toil. Now, every call that reaches the call center has a dramatically better chance of conversion.

Top-Quality Inbound Calls, Guaranteed

Pay Per Call MarketingNot only do brands save money working with a pay per call marketer, but they also see higher conversion rates. That’s because the calls that come in have already undergone significant qualification measures. These are callers who want what you sell and who are ready and able to make a buying decision.

In fact, at Digital Market Media, we guarantee that when your phones ring with calls we send your way, you’ll speak with a highly-qualified prospect. How? Because you’ll typically have a full one to two minutes to determine whether it makes sense to continue the call.

Not a fit? You don’t pay for the call. This generous duration provision is only possible because we are that confident in our ability to deliver calls that are ready to convert. Our clients come to us because they want to scale quickly. They stay because they discover how cost-efficient it is to get top-quality fully-compliant calls at a CPA that makes sense.

Want to find out more about the benefits of partnering with Digital Media Marketing? Just reach out and start a conversation with one of our pay per call marketing pros.

 

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