Stuck at home? Here’s how marketing online can keep your business afloat during a national lockdown.
Businesses everywhere have shut their doors, but why is marketing online still thriving? Newly implemented stay-in-place orders have changed life as we know it. Roads are empty, stores have closed, and people must remain at home. Even as the economy hits turbulent waters, some business models are still enjoying smooth sailing. What are they doing differently?
Even with the clearest crystal ball, no one could have predicted the enormous impact COVID-19 would have on the world. To keep infection rates at a minimum, governors have issued state-wide quarantines. However, working to flatten the curve has also flattened the economy. Companies looking to stay in the green must operate on a business model that can survive this crisis. Here’s why the internet may be your best bet for navigating these troubling times.
The Internet Is More Popular Than Ever
The internet was already commonplace, but with the introduction of a global pandemic, usage has skyrocketed. Research has shown that people tend to browse websites more frequently when they can’t leave the house.
Many mobile users reported a massive jump in their average screen time since the pandemic began. Internet providers Comcast and Verizon also noted traffic spikes. The companies reported a 60 percent and 102 percent increase in broadband usage, respectively.
This data suggests that the majority of Americans go online to combat boredom. Businesses should look at these numbers and develop a marketing plan around them. With fewer people leaving their homes each day, connecting with them online is the next best thing.
If a company wants to come out ahead during this quarantine, they need to reevaluate their current marketing tactics. Right now, the best way to reach the most potential customers is through the internet. And as the climate continues to change, more and more people will find themselves searching for answers and solutions online. Companies that adjust to the current times will make it out alive.
Online Campaigns Are More Forgiving
All types of marketing cost money. As the old saying goes, you have to spend money to make money. However, physical marketing, such as flyers, magazines, and billboards, isn’t very flexible. Once you begin a traditional marketing campaign, it’s challenging to make changes without taking a chuck out of the budget.
On the other hand, online campaigns are a lot more forgiving. You’ll be able to monitor your results in real-time. If you find your strategy isn’t performing as well as you’d like, you can make changes without breaking the bank.
Marketing on the internet also lets you reach the right audience. You want to find leads that have a genuine interest in your product. Connecting with your target audience is the best way to convert leads into sales. And if you have a product they need, you won’t have to pull any teeth in the process.
People Need Proven Solutions Right Away
Customers haven’t disappeared. If you know where to look, you’ll still find plenty of people who need products or services to solve their problems. You just won’t find them wandering throughout town. Instead, you need a way to target them online.
If there’s one thing COVID-19 has taught the world, it’s that you shouldn’t take anything for granted. This crisis is a life-changing event that will have a lasting impact on how people think and act for years to come.
Businesses that offer products that can help people survive this crisis will thrive. Customers want to work with companies that show empathy and have proven solutions. Marketing to consumers online is perhaps the fastest way to reach those in need.
What we have noticed is that people want to invest in products that they deem essential. This change of thinking is one reason why so many individuals only leave their home to buy groceries. It’s also why stock-piling and hoarding toilet paper has become a trend. So what other products do people need?
Buying insurance has become a top priority for many. Some may need new health insurance options after losing their jobs. Others may want to reevaluate their life insurance to make sure they have enough coverage. With so many fearing the unknown, even final expense insurance has taken center stage.
All of these products are easy to market online, and they each offer a proven, much-needed benefit to the buyer. The right marketing will draw in the customers. And generating solid leads will become easier than ever.
Pre-Screened, Ready-to-Buy Leads—Guaranteed!
Digital Market Media knows how to find you the leads you desire to close the sale. Matching your company with eager buyers equals better conversions, and we know how to make this happen. We are the leader when it comes to pay-per-call marketing. Our experts know how to generate leads who want to buy. We screen and vet each lead, ensuring they are the right match before you ever pick up your phone.
If you want to help match people to the beneficial products they need, we can help. Digital Market Media offers many work-from-home opportunities in this fast-paced, highly-rewarding field. Browse our current job openings to learn more about marketing online from the best.
