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Written By
Susan Anderson
Business Development / January 1, 2024

How to Promote Your Local Business

Written By
Susan Anderson
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How to Promote Your Local Business

Local business owners, we see you! Right about now, chances are you're in the thick of the entrepreneurial hustle, juggling more hats than a circus performer. You're the CEO, the marketing guru, the customer service rep, and occasionally, the office coffee maker. Your to-do list is longer than a CVS receipt, and let's be honest, watching your competitors seemingly glide to success while you're stuck in the mud is as enjoyable as a root canal.

You're here because you're searching for that elusive secret sauce to promote your local business, without having to clone yourself or rob a bank. You're tired, stretched thin, and if one more “marketing expert” tells you to “just be everywhere,” you might just scream.

But here's some good news: This isn't another one of those articles filled with unattainable advice and empty promises. Instead, we're going to dive into 9 common problems you're likely facing in promoting your local business. We'll offer some practical, actionable advice, and introduce you to Bizi – our BizBooster AI platform that's not just another tool, but a game-changer.

Bizi isn't just about solving problems; it's about giving you back something even more precious – your time. Imagine what you could do with an extra 25+ hours a week. You probably have a long list of stuff you never get around to doing, after all.

So, buckle up and let's dive in together. By the end of this article, you'll not only have a clearer path to promoting your business but also a way to reclaim your time and sanity. You’ll also get a chance to run your company through Bizi’s Business Health Scanner. 

These problems are in no particular order. Why not? Because, let’s be honest, we each have our favorites. Or should that be our least favorites? Either way, let's get started.

how to promote your local business - listings#1: Worst Game of Hide and Seek Ever

"I just can't seem to get our business to show up in local searches. It's like we're the best-kept secret in town, and not in a good way. We're right here, but nobody seems to find us!"

The Real Problem and How to Fix It

Local SEO is like the digital version of word-of-mouth for your business. If you're not showing up in local searches, it's time to optimize your online presence. Start by claiming and verifying your Google My Business listing. Ensure your NAP (Name, Address, Phone number) details are consistent across all platforms. Use local keywords in your website content and meta tags. Encourage customers to leave reviews and respond to them actively.

The Time Suck Is…

Manually managing local SEO easily clocks in at 4-6 hours per week. It involves constant monitoring and updating of your business listings, responding to reviews, tweaking website content for local keywords, and keeping track of local SEO trends. It's a never-ending cycle that can quickly become overwhelming.

Let Bizi Boost Your Local SEO

Why drown in the sea of local SEO tasks when Bizi, our BizBooster AI, can sail your ship? Bizi automates the grunt work of local SEO optimization. From keeping your business listings up-to-date across various platforms to integrating local keywords seamlessly into your content, Bizi does it all. Plus, Bizi's advanced algorithms ensure your business stays on top of local search trends. The result? Better visibility, more foot traffic, and a significant edge over your competitors, all while you save precious hours every week.

how to promote your local business - reviews#2: They Said What about Us?

"I'm spending hours every week just trying to keep our online reviews in check. It's exhausting, and I'm not even sure it's making a difference."

The Real Problem and How to Fix It

Online reviews are the digital age's word-of-mouth and can make or break your local business reputation. Actively managing these reviews is crucial. Encourage happy customers to leave positive reviews. Respond promptly and professionally to all reviews, positive or negative, to show that you value customer feedback. This not only improves your online reputation but also boosts your SEO.

The Time Suck Is…

Manually managing online reviews takes about 4-5 hours per week. It involves constantly monitoring various platforms for new reviews, crafting thoughtful responses, and encouraging satisfied customers to leave feedback. This could easily eat up several hours each week, especially if you're actively engaging with each review (and you are, right?).

Streamline Review Management with Bizi

Let Bizi, our BizBooster AI, take the wheel of your review management. Bizi automates the process of monitoring and responding to reviews across multiple platforms. With Bizi, you can ensure timely and appropriate responses to all reviews, enhancing customer engagement and your business's online reputation. Plus, Bizi's intelligent algorithms can help identify the best opportunities to encourage happy customers to leave reviews, boosting your online presence and saving you those precious hours every week.

how to promote your local business - citations#3: Just When I Thought I Was Done

"I'm always scrambling to update our business info across the web. It's like playing whack-a-mole with a blindfold on."

The Real Problem and How to Fix It

Consistency in your business information across the web is vital for local search engine optimization and customer trust. Inaccuracies can lead to customer frustration and lost business. Regularly audit your online presence, ensuring that your business's Name, Address, and Phone number (NAP) are uniform across all platforms, including your website, social media, and online directories.

The Time Suck Is…

Manually updating and verifying your business information on every platform is a monumental task. It involves checking and re-checking numerous sites for accuracy, making corrections, and ensuring uniformity. This process can easily consume 2-3 hours each week, diverting valuable time from other business activities.

Let Bizi Streamline Your Online Presence

Bizi, our BizBooster AI, specializes in maintaining the consistency of your business information across the web. With Bizi, you can automate the tedious process of updating and auditing your NAP across multiple platforms. Bizi ensures that your business information is accurate and uniform everywhere, enhancing your local SEO and saving you from the endless cycle of manual updates. Say goodbye to the blindfold and hello to streamlined efficiency with Bizi.

how to promote your local business - social#4: I Freaking Hate Social. Yet, Here I Am Again 

"I'm drowning in social media updates and responses. It's like a full-time job just keeping up!"

The Real Problem and How to Fix It

Social media is crucial for engaging with your audience and building your brand, but it can be overwhelming. To manage it effectively, create a content calendar, schedule posts in advance, and allocate specific times for engagement. Use social media management tools to streamline the process.

The Time Suck Is…

Staying active on social media can consume 5-6 hours per week. Crafting posts, scheduling them, and engaging with followers is time-consuming, especially when you're trying to juggle other aspects of your business. It's not just about posting; it's about creating meaningful interactions, which takes time and effort.

Let Bizi Handle Your Social Media

Bizi, our BizBooster AI, takes the weight of social media management off your shoulders. Bizi can automate your social media posts, ensuring regular and consistent engagement with your audience. Plus, Bizi helps in responding to comments and messages, keeping your social presence active and responsive without you having to spend hours online. With Bizi, your social media is not just active; it's strategically managed to grow your business's online presence.

how to promote your local business - metrics#5: So. Much. Math.

"I never know if my marketing is actually working. It's like shooting in the dark."

The Real Problem and How to Fix It

The key to effective marketing is tracking and analyzing your results. Start by setting clear goals and KPIs (Key Performance Indicators) for your campaigns. Use analytics tools to track website traffic, conversion rates, and customer engagement. Regularly review these metrics to understand what's working and adjust your strategies accordingly.

The Time Suck Is…

Analyzing marketing data is a meticulous task. It involves sifting through numbers, understanding trends, and making sense of various metrics. This process can take up 3-5 hours of your time each week, especially if you're not well-versed in analytics.

Let Bizi Optimize Your Marketing

Bizi, our BizBooster AI, simplifies this process by providing clear, actionable insights into your marketing campaigns. Bizi tracks your marketing efforts in real-time, offering easy-to-understand analytics that show what's working and what isn't. With Bizi, you can make informed decisions quickly, ensuring your marketing efforts are always on point and effective, saving you hours of analysis and uncertainty.

how to promote your local business - appointments#6: No Call. No Show. No Dough.

"Managing appointments is a logistical nightmare. I need a better system."

The Real Problem and How to Fix It: 

Efficient appointment management is crucial for customer satisfaction and operational efficiency. Implement an online booking system that allows customers to schedule appointments easily.

The Time Suck Is… 

Manually scheduling and managing appointments can be a significant drain on your time and resources. We’re talking easily 2-3 hours per week, more if you’ve got a lot of no-shows

Bizi's Makes Appointments Easy 

Bizi streamlines your appointment scheduling process. With an automated system, customers can book their appointments hassle-free, and you can manage your schedule effortlessly, ensuring no double bookings or missed appointments.

how to promote your local business - mass texting#7: This Just In…

"I want to reach out to my customers en masse with a quick promo, but how do I do it without spending hours on it?"

The Real Problem and How to Fix It: 

Mass texting is an effective way to reach a large audience quickly. Say you’ve got an opening in your schedule or want to offer a special deal of some sort, use a mass texting service to send out promotions, updates, or reminders to your customers. 

The Time Suck Is…

Crafting and sending individual messages to a large customer base is not just time-consuming but also impractical. Copy/paste 100x is a good way to lose your mind. Do it on your own and it’s probably eating up 2-3 hours you could be using to generate revenue.

Bizi's Superpower Is Mass Texting

Bizi automates your mass texting efforts. Whether it's promotional messages or appointment reminders, Bizi sends them out in bulk, ensuring your message reaches your customers efficiently and effectively.

how to promote your local business - referrals#8: Word of Mouth, So Great Yet So Unpredictable

“I get that referrals are gold, but how do I systematically get more without sounding pushy?"

The Real Problem and How to Fix It: 

Referrals are a powerful tool but often underutilized. Create a referral program that incentivizes your customers to refer others. Make sure it's easy for them to share and track their referrals.

The Time Suck Is…

Setting up and managing a referral program can be time-consuming, from tracking referrals to ensuring rewards are distributed correctly. Don’t have a system yet? Setting one up can take a full day easily. Ongoing, it’ll take you 2-3 hours per week to do the upkeep on your own.

Bizi's Referral Genius at Work: Bizi automates your referral program, tracking referrals, managing rewards, and even prompting customers at the right time to make a referral. This system not only saves time but also maximizes your referral potential.

how to promote your local business - google business profile#9: Gahhh! GOOGLE

"My Google Business Profile? I set it up once, and that was it. Am I supposed to do more?"

The Real Problem and How to Fix It: 

Your Google Business Profile is a dynamic tool, not a set-it-and-forget-it asset. Regular updates, posts, and responses to reviews are essential to stay relevant and visible. In fact, if you don’t post often enough, Google will archive your posts. 

The Time Suck Is…

Keeping your Google Business Profile updated and engaging requires regular attention and time, which can be challenging to spare. In fact, spending just 10-15 minutes a day updating your profile would do the trick, for about 1 hour per week.

Bizi Keeps Your Google Profile Gleaming

Bizi ensures your Google Business Profile is always active and engaging. From updating information to posting regular updates, Bizi handles it all, keeping your profile fresh and appealing to both customers and search engines.

DMM - 9 Benefits of BiziEmbrace the Future with Bizi

Running a local business is no small feat. It's a constant balancing act of managing tasks, keeping up with competitors, and trying to carve out a moment for yourself. 

We understand the grind, the late nights, and the early mornings. But what if you could change the game? What if you could promote your business effectively, save hours each week, and eliminate those pesky problems that keep you up at night?

That's where Bizi comes in. 

Our BizBooster AI platform, affectionately known as Bizi, is more than just a tool; it's your partner in business growth. Bizi tackles those time-consuming tasks head-on, from optimizing your local SEO and managing your online reviews to streamlining your social media and appointment scheduling. With Bizi, you're not just surviving; you're thriving.

Imagine what you could do with an extra 25+ hours a week. Perhaps you'd finally take that vacation, spend more time with family, or maybe even grow your business further. The possibilities are endless when you have Bizi by your side.

Take the First Step: Get Your Free Business Scan

Curious to see how your business stacks up online? We're offering a free scan of your business's online performance. This comprehensive analysis will grade your online presence on over 50 sites, your local ranking on Google, and your online reputation score. It's quick, easy, and could be the first step towards transforming your business.

Don't let another day pass by wondering what could be. Embrace the future with Bizi and watch your local business soar to new heights. Click the link below, fill out a simple form, and get your free business scan today. It's time to unlock the full potential of your business with Bizi.

Get Your Free Business Scan Now

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