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Written By
Susan Anderson
pay per call / January 8, 2019

Personal Injury Advertising: Pay Per Call Leads

Written By
Susan Anderson
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Personal Injury Advertising: Pay Per Call Leads

For personal injury advertising, pay per call leads are just what the doctor ordered.

There might be no easier way to get whiplash than from the sticker shock most law firm marketing departments get when they consider offline or online personal injury advertising. Pay per call leads can not only fill an attorney’s appointment calendar with ideal clients; they do so in a cost-efficient manner.

Growing any business has its challenges. But attorneys face extra challenges because of ever-evolving ethics rules issued by the American Bar Association, which are in the process of being updated and modernized.

While the updates are not yet binding, as they are still Model Rules. However, as Michael E. McCabe, Jr. of IP Ethics Law reports, “Every jurisdiction has adopted some version of the ABA’s Model Rules. It is anticipated, therefore, that the ABA’s rewriting of its Model Rules 7.1-7.5 will cause a jurisdiction-by-jurisdiction specific implementation of new advertising and solicitation rules based on changes to the model.

Some highlights of the updated rules:

  • Internet marketing – including social media – is now explicitly covered in the “Communications Concerning a Lawyer’s Services” of Model Rule 7.2.

  • Attorneys may represent themselves as “concentrating” or “specializing” in their field of law (assuming these descriptions are true) but may not use the term “certified” unless they practice in a state that provides a certification process for particular legal fields.

  • Under the new rules, posting online is not considered “soliciting” clients, assuming the message is aimed at a general audience, is an answer to someone’s request for more information, or is “automatically generated in response to electronic searches.”

  • Cold calls are now permitted to people “known to be experienced consumers of legal services.”

  • Regarding cold emails or texts, in reference to solicitation, McCabe says, “Live person-to-person contact” means in-person, face-to-face, live telephone and other real-time visual or auditory person-to-person communications such as Skype or FaceTime, where the person is subject to a direct personal encounter without time for reflection. Such person-to-person contact does not include chat rooms, text messages or other written communications that recipients may easily disregard.

Personal Injury Advertising - Pay Per Call Leads

What about Personal Injury Advertising Pay Per Call Leads?

It may take some time for the dust to settle as each state’s Bar adopts and implements its version of the new regulations. Marketing executives in charge of personal injury advertising can’t exactly hold their breath waiting for every detail of the new rules to be finalized. Thriving firms rely on having a marketing strategy that works on-demand.

That’s why so many personal injury attorneys look to pay per call leads as a cost-efficient way to grow their firms. By working with a performance marketing partner like Digital Market Media, they can get all the highly-targeted and fully-compliant calls they can serve.

How Do Personal Injury Advertising Pay Per Call Leads Work?

It’s simple. Digital Market Media runs online ad campaigns that deliver live calls to your phone. This means when someone gets hurt and goes online looking for legal advice and representation, they are likely to see one of our ads. They call a designated phone number and reach an automated IVR. This Interactive Voice Response system verifies your prospective client’s interest in your services. Should they qualify, these callers are transferred to your phone lines to speak with someone in your office.

One reason these calls convert quickly is that the whole process begins only because these callers need help, and now. They go online searching for someone who can help them get compensated for their personal injury claim, and they are ready to have a conversation when they find the right attorney. In our experience, calls that come in this way result in engagements nearly 300% faster than leads that come in via other marketing methods.

Personal Injury Advertising - Pay Per Call Leads

What to Expect with Personal Injury Pay Per Call Leads from Digital Market Media

Our first commitment is always to our clients, ensuring they get the kind of calls they need. We work diligently with every client to help them get ready for the phone to start ringing. Because of this commitment, we do things a little differently than most:

  • We provide a 100% contact rate guarantee. This means you never pay for a call until someone from your team speaks with the caller and confirms that they are qualified according to our specifications.

  • You always get a generous connection duration. This means you get a period of time – typically two minutes – to determine whether the call meets your needs. Not a fit? No charge.

  • Your prospective clients get a hassle-free and easy customer experience.

  • Your brand is front and center. This means with our branded campaign option, we brand your calls to your business, making a much more seamless customer experience.

  • You get calls exactly when you want them. Just specify which days and hours you want calls, and we’ll deliver within that window.

  • You control the cap. Just let us know how many calls maximum you want per day, and we’ll make sure we don’t go over.

Get Your Personal Injury Pay Per Call Leads Today

The first step is to request your free consultation. We’ll help you assess your capacity and current call needs. We’ll craft a call plan that meets your needs, respects your budget, and helps you accomplish your personal injury advertising goals affordably. Simply click or call 888-432-1819 Ext. 705 to get started.

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