The Power of a Reputation Management System

That probably sounds pretty strange coming from a company that has helped create millions of leads for our clients. But it’s true. The truth is, you could have all the leads in the world, but if you haven’t built a reputation management system for your business, you’ve got a major leak in your sales funnel.

Here’s how those hot leads end up being your competitor’s newest customers.

“Sounds good. We’re just about ready to buy. Give me just a day to think about it and then we can get started.”

Happens all the time. 

But what happens next is that your hot prospect hangs up and starts researching in earnest. Nobody likes to feel like an idiot for hiring the wrong company, after all.

So, they check out your reviews.

Then they check out your competitor’s reviews. 

You’ve got 12 good reviews. Your competitor has 137, and they’re really good, too. 

Your prospect does some super easy math, then thinks about how many more people would recommend your competitor than you. In this case, a small crowd of 125 happy customers are practically shouting, “Do what we did! One of us! One of us!"

The next sound you hear is, well nothing. Unless you can imagine your competitor laughing all the way to the bank because you just did all the marketing, customer education, and pitching for them to pluck your hot lead right out of your hands at the last minute.

Learning about Reputation Management Just Became Way More Important, Right?

We’ll make it painless.

Some facts you need to know, from a study conducted by Exploding Topics:

• 93% of users say online reviews had an impact on their buying decisions.
• 81% of consumers use Google to evaluate local businesses.
• The Federal Trade Commission (FTC) cited more than 700 businesses for deceptive endorsements in 2021.
• In 2020, Google removed 55 million reviews.

What’s all that mean?

Your customers will check you out before doing business with you. They’ll check you out a few different places, and definitely on Google. 

Business owners know this. Your competitors, too. That’s why so many businesses get busted for posting fake reviews. 

You don’t want to be like them. You do things right. That’s why it’s going to be a breeze to get tons of glowing and authentic reviews. Once you have a reputation management system, anyway.

How Can a Reputation Management System Help Me Grow My Business?

Well first, you have to decide whether you’re going to do your reputation management the right or wrong way. Right being that you get authentic reviews, address them all, and never, ever offer incentives for reviews. (Google and Yelp will know if you do.)

The secret sauce? Stellar customer service. 

Go above and beyond to delight your customers, and then, with a touch of finesse, ask for their feedback. Drum, “Hey, we’d love to have your feedback about today’s experience with us,” into your standard operating procedure until it becomes second nature. The more customers you ask, the more reviews you’ll get.

But that's not all. 

Responding to reviews is an art form in itself, and it's a crucial part of the ongoing conversation with your customers. Here's how you can turn those responses into reputation gold:

• Respond to All Reviews: Don't just zero in on the negative ones. Positive reviews are your stepping stones to an even better online reputation. Show some love by responding to these as well, thanking your customers and encouraging them to spread the word.
• Personal Touch Wins: Ditch the cookie-cutter responses. Each review is unique, so your replies should be too. Address specific points raised by your customers to show you're not just listening, but you genuinely care.
• Speed Matters: Quick responses show you're on the ball. A study by Harvard Business Review even found that businesses that responded to reviews saw a noticeable improvement in their ratings.
• Politely Set the Record Straight: If a review veers off into the land of inaccuracies, correct it with grace. Remember, the internet is forever, and so is your response. Keep it dignified and professional.

Um, That Sounds Like a Lot of Work

It is. That’s why so many companies do silly stuff like buying fake reviews. 

That’s also why BizBooster AI, powered by our friendly mascot Bizi, is your ideal partner in navigating the complex world of reputation management. 

Bizi isn't just a tool; it's like having a dedicated team member whose sole focus is to amplify your online reputation. With BizBooster AI, you can effortlessly gather authentic reviews, respond to customer feedback, and monitor your online presence—all in real-time.

Bizi works tirelessly behind the scenes, ensuring that every customer review, whether glowing or needing attention, is addressed promptly and personally. This not only boosts your credibility but also enhances your visibility on search engines. Plus, Bizi's intuitive interface makes managing your online reputation a breeze, freeing up your time to focus on what you do best—running your business.

In a digital world where your reputation is your currency, let Bizi be your guide. Discover how BizBooster AI can transform your online presence, drive more traffic, and ultimately, grow your business. With Bizi, you're not just managing your reputation; you're elevating it.

At Digital Market Media, we understand that managing review responses can be a tightrope walk. That's why BizBooster AI is designed to help you navigate this with ease, ensuring your responses are timely, personal, and always on-brand. 

Find out how Bizi can help you get higher rankings on Google with a reputation management system that does all the hard work for you in an instant.